Health & Beauty Retail Business — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
3×
Typical
4.5×
Max
6×
Revenue Model
Repeat
Capital Intensity
Medium
A typical multiple of 4.5× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Health & Beauty Retail Business businesses may trade across a broad 3×–6× EBITDA range, with a typical multiple around 4.5×. Valuations are driven by repeat purchasing, gross margins, private-label products, customer loyalty, brand positioning and omnichannel capability. Businesses with stronger recurring revenue, diversified customers, transferable teams and lower owner dependence generally attract the upper end of the range. Key risks include product trends, regulatory and product compliance, competition from major online retailers and consumer spending cyclicality.
Key Value Drivers
- Repeat purchasing
- Gross margins
- Private-label products
- Customer loyalty and brand positioning
- Omnichannel capability
Key Risks
- Product trends
- Regulatory and product compliance
- Competition from major online retailers
- Consumer spending cyclicality
- Economic and market volatility
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.