Consumer Brand — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
3×
Typical
5×
Max
7×
Revenue Model
Repeat
Capital Intensity
Medium
A typical multiple of 5× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Consumer brands typically trade at 3×–7× EBITDA. Strong brand equity, direct-to-consumer channel with customer data ownership, and retail distribution through national accounts are the primary value drivers. A subscription or repeat purchase model and defensible intellectual property significantly support the upper end of the range. Brand reputation risk, retailer concentration, and sensitivity to consumer spending cycles are the main risks.
Key Value Drivers
- Strong brand equity and recognition
- D2C channel with customer data ownership
- Retail distribution (national accounts)
- Subscription or repeat purchase model
- Defensible IP and trade marks
Key Risks
- Brand reputation and PR risk
- Retailer concentration and delistings
- Margin pressure from input cost inflation
- New entrant competition
- Social media trend dependency
Related Industries
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.