Travel Agency — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
3×
Typical
4×
Max
6×
Revenue Model
Transactional
Capital Intensity
Low
A typical multiple of 4× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Travel Agency businesses may trade across a broad 3×–6× EBITDA range, with a typical multiple around 4×. Valuations are driven by repeat customers, corporate accounts, specialist niches and commissions. Businesses with stronger recurring revenue, diversified customers, transferable teams and lower owner dependence generally attract the upper end of the range. Key risks include supplier pressure, travel disruption, online competition and concentration.
Key Value Drivers
- Repeat customers
- Corporate accounts
- Specialist niches and commissions
- Transferable management and operating systems
Key Risks
- Supplier pressure
- Travel disruption
- Online competition and concentration
- Economic and market volatility
Related Industries
Real-World Transaction
Redfern Travel → Corporate Travel Management (CTM)
2017 · Travel Agency
These transactions involved companies substantially larger than the $1–$50M SME benchmark and are shown for context, not direct comparison.
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.