Mobile App Business — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
4×
Typical
7×
Max
10×
Revenue Model
Recurring
Capital Intensity
Low
A typical multiple of 7× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Mobile App Business businesses may trade across a broad 4×–10× EBITDA range, with a typical multiple around 7×. Valuations are driven by subscriptions, user retention, organic acquisition and scalable technology. Businesses with stronger recurring revenue, diversified customers, transferable teams and lower owner dependence generally attract the upper end of the range. Key risks include platform dependence, churn, acquisition costs, privacy and product obsolescence.
Key Value Drivers
- Subscriptions
- User retention
- Organic acquisition and scalable technology
- Transferable management and operating systems
Key Risks
- Platform dependence
- Churn
- Acquisition costs
- Privacy and product obsolescence
- Economic and market volatility
Related Industries
Real-World Transaction
GROWLr → The Meet Group
2019 · Mobile App Business
These transactions involved companies substantially larger than the $1–$50M SME benchmark and are shown for context, not direct comparison.
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.