Farm Parks & Visitor Attractions — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
3×
Typical
4.5×
Max
7×
Revenue Model
Transactional
Capital Intensity
High
A typical multiple of 4.5× EBITDA reflects established farm parks and family visitor attractions with diversified income streams in the $1M–$50M revenue range.
Overview
Farm parks and family visitor attractions typically sell for 3×–7× EBITDA, with a typical multiple around 4.5×. Valuations depend on annual visitor numbers, location, profitability and the quality of facilities. Businesses combining admission fees with foodservice, retail, events and annual memberships can achieve stronger earnings resilience. Premium valuations are more likely for attractions with established reputations and repeat visitors. Seasonality, weather exposure, animal welfare requirements and ongoing investment in facilities can constrain multiples.
Key Value Drivers
- Consistent visitor numbers and strong local reputation
- Diversified revenue from admissions, catering, retail and events
- Annual memberships and repeat family visits
- Attractive location with a substantial local catchment area
- Well-maintained facilities and established operational management
Key Risks
- Weather dependency and seasonal fluctuations in visitor numbers
- High maintenance, insurance and staffing costs
- Animal welfare obligations and regulatory compliance
- Significant ongoing investment in attractions and facilities
- Competition from alternative family leisure activities
Related Industries
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.