Executive Coaching Business — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
2.5×
Typical
3.5×
Max
5×
Revenue Model
Mixed
Capital Intensity
Low
A typical multiple of 3.5× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Executive coaching businesses typically trade at 2.5×–5× EBITDA. Corporate programme retainers with large employers, accredited coach networks, and leadership development capability support the upper end. Group coaching and licensed methodology scale the proposition beyond individual coaches. Founder dependency and competition from online coaching platforms are the primary risk factors.
Key Value Drivers
- Corporate programme retainers
- Accredited coach network
- Leadership development capability
- Group coaching and licensed methodology
- EAP and wellbeing programme integration
Key Risks
- Founder dependency
- Competition from online coaching platforms
- Individual coach turnover
- Corporate budget sensitivity
- Difficulty scaling beyond individual practitioners
Related Industries
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.