Affiliate Marketing Business — Business Valuation Multiple
EBITDA Valuation Guide · Small & Mid-Sized Businesses
Actual EBITDA multiples can vary materially based on EBITDA size, growth, recurring revenue, margins, customer concentration, owner dependence, geography and other company-specific factors.
Min
4×
Typical
6×
Max
9×
Revenue Model
Mixed
Capital Intensity
Low
A typical multiple of 6× EBITDA reflects mid-market transactions in the $1–$50M revenue range.
Overview
Affiliate Marketing Business businesses may trade across a broad 4×–9× EBITDA range, with a typical multiple around 6×. Valuations are driven by diversified organic traffic, affiliate relationships and recurring commissions. Businesses with stronger recurring revenue, diversified customers, transferable teams and lower owner dependence generally attract the upper end of the range. Key risks include search algorithms, merchant concentration, commission changes and traffic volatility.
Key Value Drivers
- Diversified organic traffic
- Affiliate relationships and recurring commissions
- Transferable management and operating systems
Key Risks
- Search algorithms
- Merchant concentration
- Commission changes and traffic volatility
- Economic and market volatility
Real-World Transaction
MoneySavingExpert.com → MoneySupermarket.com Group PLC
2012 · Affiliate Marketing Business
AceOdds → Better Collective A/S
2024 · Affiliate Marketing Business
These transactions involved companies substantially larger than the $1–$50M SME benchmark and are shown for context, not direct comparison.
Disclaimer: All multiples are indicative estimates only and are not formal valuations or investment advice. They should not be relied upon for financial decision-making without independent professional advice.